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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0016 Dell vs Lenovo: The Competitive Strategies in China
MM0017 The Advent of the Internet and the Bargaining Power of the Customer
MM0018 Indian Auto Component Industry
MM0019 Semiconductor Industry: Samsung’s ‘BHAG’
MM0020 Indian Hotel Industry (A): The Competitive Dynamics
MM0021 MTV in India: The Positioning Strategies
MM0022 DELL’s Dilemma: Corporates or Consumers?
MM0023 Dell in India Targeting SMB Markets: The Differentiation Strategies
MM0024 IKEA in Japan: The Market Re-entry Strategies
MM0025 P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons
MM0026 Lifebuoy in India: Product Life Cycle Strategies
MM0027 Brand Bond: The World Is Not Enough
MM0028 indiOne: The Indian ‘Premium’ Hotel for the ‘Bottom of the Pyramid’
MM0029 Dell’s Direct Model: In Need of Change?
MM0030 P&G’s Logistics Revolution: Co-creating Value
MM0031 Wal-Mart’s Foray into Japan: Heading Towards Success or Hara-kiri?
MM0069 Netflix Prize 2009: Neuromarketing Research for Online Shoppers?
MMA0001 Public Private Partnership in Rajasthans1 Health Sector Outsourcing Diagnostic Services
MMA0002 Cyberabad Polices ISO 9001 2000 Certification Programme (ISO)
MMA0003 Culture Change Management Programme (CCMP) at Cyberabad Police Commissionerate, Government of Andhra Pradesh, INDIA

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    Executive Inerviews

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