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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0156 Nokia`s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid
MKS0157 Corporate Blogging in India: Customer Relationship Management Redefined?
MKS0158 Reebok vs Nike in India: Reebok’s Covert Marketing Strategies
MKS0159 Walt Disney’s Brand Extension Strategies: Is the Brand Overstretched?
MKS0160 Rural Marketing in India: Retailing Through Microfinance Institutions
MM0001 Nestlé’s Marketing: The Next Driver of Value Growth?
MM0002 Titan Industries – Getting the Marketing Mix Right
MM0003 Coca-Cola – Contentious Overseas Business Practices
MM0004 Nano, Tata’s ‘People’s Car’: Who is Marketing?
MM0005 Sony Ericsson’s Alliance: The Synergies
MM0006 Toyota’s ‘Scion’(Guerrilla) Brand in US: The Market Positioning Strategies
MM0007 Madura Garments’ New Product Mix and Positioning Strategies: Big Battle for Small Clothes
MM0008 Customer Relationship Management at Harrah’s Entertainment
MM0009 Ford’s Bumpy Market Share: A Marketing Makeover?
MM0010 Hyundai’s “Santro” in India: Product Life Cycle Strategies
MM0011 Apple’s iPod: Product Development and Extension Strategies
MM0012 Organised Retailing in India – Opportunities & Challenges
MM0013 P&G: From Mass to Micromarketing
MM0014 Corporate Communication,The Toyota Way
MM0015 Americanism, Brand America and American Brands

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    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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