Business Case Studies, Case Study

Help
Cart:
Check Out
 
Home » Case Studies » By Region » Case Studies

Case Studies

Page 96 of 125

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0136B Enviga's Marketing Strategy: Will Coca-Cola Succeed?
MKS0137B Guerilla Advertisements: Big Firms Going Guerilla?
MKS0138B Wal-Mart and InStore TV: Worth an Investment?
MKS0139B Coca-Cola`s Re-entry into the US RTD Tea and Coffee Market
MKS0140B Segmentation of Stores in Best Buy: Is It Really Customer-centric?
MKS0141K Acer`s Positioning in the Indian Laptop Segment
MKS0142K Anheuser-Busch Goes Niche: Concentrates on China
MKS0143K Diageo`s Global Strategy: Differentiated Marketing
MKS0144P Nestlé: Rejigging Product Portfolio on the Health Plank
MKS0145P Frito-Lays: Healthy Food Initiatives
MKS0146K “The Woman of Substance”: Changing Face of Women in Advertisements?
MKS0147B Vista: Can Microsoft make it a Success?
MKS0148B Ritz-Carlton: Moving away from Old-World Opulence to Low-Key Elegance
MKS0149B AXE Effect in the US: Success through Viral Marketing?
MKS0150C Apple iPhone Price Cut: Is it a Right Strategy?
MKS0151A Bionade Soda (A): Marketing Challenges for an Innovative Brand
MKS0152 Unilever’s Digital Media Strategy
MKS0153B The Price War: Netflix vs Blockbuster
MKS0154C Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
MKS0155 Ford’s ‘Drive One’ Campaign: Can Alan Mulally Drive through the Trough?

Translator

Advertisement

* Reprint

  • For reprint requests in a text book or a case book, please write to info@ibscdc.org. The reprint permission given will be for one time use and non-exclusive rights will be provided to publish the case. The copyright will remain with IBS Case Development Centre (IBSCDC).
  • Customer can also buy reprint permissions to use the selected case(s) in classroom for one year period from the time of purchase and a maximum of 200 copies.

* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»

Advetisement

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313
E-mail: casehelpdesk@ibsindia.org

©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap