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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0055 Harry Potter: Global Marketing Strategies
MKS0056 Avon: Direct Selling in China
MKS0057 Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising
MKS0058 Kraft Foods Inc: Redefining Marketing to Kids
MKS0059 McDonald’s McCafé: The Re-imaging Efforts
MKS0060 Sunoco Inc., The Philadelphia Refiner: The Refining and Retailing Strategies
MKS0061 Vodafone’s 3G Technology: The Marketing Strategies
MKS0062 Apple's Ipod: Product Development & Product Extensions Strategies
MKS0063 Audi's New Marketing Strategy: The Audi Channel
MKS0064 Wal-Mart: Upgrading its Low-Price Image?
MKS0065 Obesity Concerns: McDonald’s Initiatives
MKS0066 Starbucks' Drive-through Windows: Business Sense vs Brand Dilemmas
MKS0067 ‘Made in Singapore’: Glamorizing the Manufacturing Sector?
MKS0068 Hollywood’s Lionsgate Entertainment: Defying the Big Players and Creating a Niche Market and Marketing
MKS0069 StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies
MKS0071 Pope and Product Placements: Marketers' 'Holy' Connections
MKS0072 Population Services International, the US-based NGO's War on AIDS: Making the Marketing Mix, the Myanmar Way
MKS0073 Indian Television's Music Reality Shows: Ephemeral Fame Providers or Enduring Career Launchers?
MKS0074 Red Bull: Changing Flavours?
MKS0075A Jassi:Marketing of a Television Serial

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