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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTA019 Red Bull Gives You Wiiiings
MKTA021 Madonna - Two Decades of Successful Personality Marketing
MKTA022 Unilever in India - Managing Brand Extensions
MKTA023 Zara - Expansion Blues
MKTG240 Selling Insurance Products in India: The Commission versus Fee Debate
MKTG242 Tourism Kamloops
MKTG253 The Disgruntled Customer
MKTG254 Developing a Personal Selling Strategy
MKTG259 Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India
MKTG260 Assessing Consumer Brand Loyalty
MKTG266 Identifying the Factors Affecting Sales
MM0007 Madura Garments’ New Product Mix and Positioning Strategies: Big Battle for Small Clothes
MM0008 Customer Relationship Management at Harrah’s Entertainment
MM0009 Ford’s Bumpy Market Share: A Marketing Makeover?
MM0012 Organised Retailing in India – Opportunities & Challenges
MM0015 Americanism, Brand America and American Brands
MM0016 Dell vs Lenovo: The Competitive Strategies in China
MM0017 The Advent of the Internet and the Bargaining Power of the Customer
MM0018 Indian Auto Component Industry
MM0020 Indian Hotel Industry (A): The Competitive Dynamics

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