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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0006 Electrolux in India: Branding Blues
BBP0011 Internal Branding: The i-flex way
BBP0014 Burger King-Revitalizing the Brand
BBP0015 GAP and Banana Republic – Changing Brand Strategies with Fashion
BBP0016 Real Madrid: From A Football Club To A Media Brand
BBP0017 Puma: Reclaiming its Pride
BBP0026 National University of Singapore (NUS) Business School: Christopher Earley's Brand Building Strategies
BBP0028 PPR's Balenciaga Brand: The Turnaround
BBP0030 Harley-Davidson Making the Cult Brand and After
BBP0031 Cadbury Schweppes' Beverage Business: Brand Unification and the Dilemmas
BBP0034 Ford's Lincoln: The Re-branding Strategies
BBP0036 Tesco, UK’s Largest Group in US: Brand Building Strategies
BBP0038B Wendy's Advertising Strategy in 2006 Where's the Beef.
BBP0041B Cafédirect (A) : Brand with a Concience
BBP0042B Bollenbach : Consolidating the Hilton Brand
BBP0043B Kroger : Serving Customers through Multiple Formats
BBP0047P CRY in 2006: Changing Perceptions
BBP0051P The Evolution of Omega’s Advertising Strategy
BBP0052P The redemption of Martha Stewart
BBP0053P Visa International: Building a global brand

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