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Page 47 of 58

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0068C McDonald's in Asia: Opportunities and Challenges
MES0069C Bharti Wal-Mart Tie-up: Opportunities and Challenges
MES0079A Porsche’s Expansion in India: A Catch 22 Situation?
MES0085C Shanghai Tang: Taking Chinese Fashion to the World
MES0093IRC Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave?
MES0094IRC IVRCL, An Indian Construction Behemoth's Forays in to Real Estate Targeting The Niche Brown Collars- Will The Formula Work?"
MES0097IRC Standard Chartered: Invading into Mainland China
MISA001 Will the Internet Kill the Phone Business?
MISA002 The Global IT Services Industry - Heading for a Shakeout?
MKS0007 Dainik Bhaskar: The Innovative Marketer
MKS0008 Rural Marketing – Indian Experiences
MKS0013 Price Wars in the Indian Detergent Market
MKS0014 European Soccer Merchandising in Asia
MKS0018 Yao Ming: Marketers’ Open Sesame to China
MKS0024 France’s Wine Industry: In Need of Better Marketing
MKS0028 The Making of 'The Da Vinci Code': The Recipe for Blockbuster?
MKS0029 Children's Television Channels: The Marketing Challenges
MKS0037 Pope and Product Placements: Marketers' 'Holy' Connections
MKS0042A Films: An Advertising Medium to Captivate Consumers
MKS0047A Corporates join the Sudoku bandwagon

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