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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0055B Chryslers Bet on Diesel Cars in the US
MKS0059B Making Milk ‘Cool’
MKS0062B Taguchi Method: Measuring Advertising Effectiveness
MKS0076P The US Beer Industry: Adding Cheer to Beer
MKS0086K FIFA Worldcup 2006: A Kickoff for Advertisers
MKS0109K The Woman of Substance”: Changing Face of Women in Advertisements?
MKS0125IRC CBS: Re-entry Strategies in the Music Industry
MKS0126IRC Coca-Cola: Would its 'Three-Cola' Strategy Work?
MKS0127IRC Dilip Chhabria's Focus on a Niche Market - Can it Sustain?
MKS0128IRC EMBRAER – FLYING HIGH THROUGH SEGMENTATION
MKS0129IRC Financial Services: Going Women Way
MKS0130IRC ITC's Packaged Food Business: Towards Market Leadership
MKS0131IRC KFC: 'Serving with a Difference'
MKS0132IRC Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing?
MKS0133IRC Ringing Youngsters – Virgin's Distinctive Market Segmentation in India
MKS0134IRC Subway in the US: Challenges of Extending Product Mix
MKS0135IRC Airtel vs. Reliance: Indian Telecom Giants Price War
MKS0136IRC AMUL ICE CREAM: MARKETING STRATEGY
MKS0137IRC Commercialisation of the Game of Cricket: Is it a Win-win Situation?
MKS0138IRC Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye?

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