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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0021 MTV in India: The Positioning Strategies
MM0027 Brand Bond: The World Is Not Enough
MM0028 indiOne: The Indian ‘Premium’ Hotel for the ‘Bottom of the Pyramid’
MM0037 Branding – The Asian Dilemma
MM0040 Competition in China’s Luxury Car Market
MM0044 Dubai Duty Free: Promotion and Expansion
MM0053 Mobile Phones: The Advent of a New Advertising Medium
MM0055 Private Labels in Europe: Potential Threats for Brands?
MM0060 The U.S Steel Industry and the Tariff Policy of Bush
MM0061 US Bottled Water Industry Faces a New Frontier-Special Interest Group
MM0069 Netflix Prize 2009: Neuromarketing Research for Online Shoppers?
MM0070 Gitanjali Group`s Brand Management Strategies
MM0086 Marketing the Badass SUV in India: Kia Seltos
MM0087 Customer Retention through Loyalty Program at Greenply Industries
MM0088 Digital Email Campaign for `Bravo`: Facility Management Software at EDPSoft
MOP0001 The 1994 Devaluation of Mexican Peso and After
MOP0002 Britain’s Housing market – Pound Vs U.S. Dollar Dilemma
MOP0003 Currency Pegging
MOP0005 Deflation in Japan
MOP0006 The Appreciating Canadian Dollar: The Implications for Canadian Economy

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