Unilever in India: Managing Brand Extensions


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : MKTA022 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 18 Pages
Period : -
Pub Date : 2005
Teaching Note : Not Available
Organization : -
Industry : -
Countries : -

Issues:

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Contents:

  Page No.
Introduction 1
Background Note 1
Lifebuoy 3
Lux 4
Fair & Lovely 5
Pond's 6
Vaseline 7
Sunsilk 8
Clinic 9
Axe 9
Lakme 10
Conclusion 12
Exhibits 13

Keywords:

Unilever in India, Hindustan Lever Limited, HLL, Indian FMCG market, brand extensions, fast moving consumer goods market in India, FMCG branding, FMCG marketing, Pond's, Lifebuoy, Vaseline, Fair & Lovely, Clinic All Clear

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