Unilever in India: Managing Brand Extensions
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Case Details:
Case Code : MKTA022
Case Length : 18 Pages
Period : -
Pub Date : 2005
Teaching Note :Not Available
Organization : -
Industry : -
Countries : -
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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The other well-known brand from the Pond's stable was Vaseline, which was synonymous with petroleum jelly. The Vaseline petroleum jelly was perceived as an effective, though sticky protection from dry skin problems experienced in winters.
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