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LIC Case Studies

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Page 25 of 31

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0062B Taguchi Method: Measuring Advertising Effectiveness
MKS0115A Bionade Soda (A): Marketing Challenges for an Innovative Brand
MKTA014 Harley Davidson - Evolution of Marketing Strategy
MKTG002 The Coke Pepsi Rivalry
MKTG005 Relaunch of Frooti - The Digen Verma campaign
MKTG026 Life Insurance Marketing in India (A)
MKTG027 Life Insurance Marketing in India (B)
MKTG028 Life Insurance Marketing in India (C)
MKTG034 The Launch of New Coke
MKTG041 Reader's Digest - The Story of a Magazine
MKTG068 Krispy Kreme Doughnuts - America's Hottest Brand
MKTG080 Lessons in Customer Service From Wal-Mart
MKTG082 New Product Development at the Schwan Food Company - Innovations Through Communication
MKTG090 Tommy Hilfiger - The Struggles of an American Fashion Icon
MKTG091 Bumrungrad's Global Services Marketing Strategy
MKTG096 Marketing Strategies of BusinessWorld
MKTG097 Coca-Cola's Belgian Crisis - The Public Relations Fiasco
MKTG103 Coca-Cola's Dasani In the UK - The Public Relations Fiasco
MKTG106 Promotional Strategies of Cellular Service Providers in India
MKTG108 Channel Conflict at Apple

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