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LIC Case Studies

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Page 27 of 31

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG194 Public Relations at Microsoft
MKTG196 Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco?
MKTG200 Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
MKTG202 UGG Boots: Australian Generic Product to Global Luxury Brand
MKTG208 Rolls-Royce: A Manufacturer at Your Service
MKTG211 Barack Obama's Integrated Marketing Communications Strategy
MKTG212 Catch-22 for Kellogg's?
MKTG231 Idea Cellular`s Advertising and Promotion Strategies
MKTG239 Burger King's 'Whopper Freakout' Marketing Campaign
MKTG248 Burger King's 'Whopper Virgins' Viral Marketing Campaign
MKTG249 Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia
MKTG255 AMD s Consumer and Channel Marketing Initiatives
MKTG265 100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
MM0026 Lifebuoy in India: Product Life Cycle Strategies
MM0045 Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
MM0060 The U.S Steel Industry and the Tariff Policy of Bush
MMA0001 Public Private Partnership in Rajasthans1 Health Sector Outsourcing Diagnostic Services
MMA0002 Cyberabad Polices ISO 9001 2000 Certification Programme (ISO)
MMA0003 Culture Change Management Programme (CCMP) at Cyberabad Police Commissionerate, Government of Andhra Pradesh, INDIA
MMA0004 Bank of Baroda The Re-branding Strategies

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