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LIC Case Studies

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Page 26 of 31

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG120 Google and the 'Click Fraud' Menace
MKTG134 Marketing 'The Da Vinci Code'
MKTG143 Hello Kitty': A Japanese Superbrand
MKTG147 Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign
MKTG155 Unilever's “Real Beauty” Campaign for Dove
MKTG160 Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics
MKTG161 Bose Corp.: Better Sound through Research or Better Sales through Marketing?
MKTG162 Sony's Battery Recall Fiasco
MKTG163 Philips: Making Sense of Simplicity
MKTG165 Rovion's InPerson Technology: Changing the Face of Online Advertising
MKTG167 Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
MKTG169 Natureworks: Market Development for Bioplastics
MKTG171 Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle
MKTG172 Pfizer's Torcetrapib Failure: The Risks of New Drug Development
MKTG173 Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management
MKTG175 Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
MKTG180 Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism
MKTG182 Crisis Management: Dealing with a Product Crisis
MKTG187 Pricing it Right: Three Caselets in Pricing
MKTG190 Perfetti Van Melle: Marketing Mentos in India

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