'Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism |
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Abstract:
It aimed to change their attitude and behavior toward foreign tourists by stressing on the aspect that a guest has been held in high esteem in India since ancient times. This case study discusses the key components of the ADB program and the steps taken by the MoT to roll out the ADB program. The case study also covers the mass media social awareness campaigns that were initiated by the MoT as part of the ADB program. Issues:
This case will help the learner to Contents:Keywords:Social Awareness Program, Atithi Devo Bhavah, Ministry of Tourism, Incredible India Campaign, Tourism Marketing, Training , Tourism Development, Public Sector Innovation, Mass Media Campaigns, Marketing Communications, 360-degree Program, Stakeholder Management, Policy Planning , France, Singapore 'Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism - Next Page>> |
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