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Lenovo Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0090 Lenovo’s Brand Building Strategies: Taking Competition to Competitors with “Transactional Model”
BBP0104 Acer vs Lenovo: Asian Brands’ Global Ambitions
BBP0120IRC Branding China: From Manufacturing to Marketing
BSM0056A Dell Business Model (B): A case for Business Model innovation
BSTR156 Lenovo's Globalization Strategies
BSTR280 Dell Inc: Moving Beyond Direct Sales Model
CCA0059IRC Lenovo Group Limited: Loosing the Competitive Edge?
COM0156K AMD Vs Intel - Competitive Challenges
COM0190K AMD: Challenging INTEL
COS0048P Lenovo-IBM- Managing the Transition
GGL0057IRC Acer Creating New Growth Platforms: Will it Sustain Global PC Wars?
GGL0058IRC AMD: Consolidating Presence in China
INA0119A Dell Business Model (A): Strategic Inflection Points in the PC Industry
MAA0035 Lenovo’s Big Opportunity: IBM?
MAA0085K Lenevo's Acquisition of IBM's PC Division - The Making of a Legend?
MAA0110B Lenovo Acquires IBM’s PC Division - Will Lenovo Gain?
MAA0149B Microsoft in China: The Partnering Success
MAC0020C The Dragon is coming-Chinese M&A’s outside China
MKTG162 Sony's Battery Recall Fiasco
POS0040IRC LENEVO IN INDIA: FACING POSITIONING DILEMMA

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