Rolls-Royce: A Manufacturer at Your Service |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:
» Understand the importance of after-sales service, both as a source of differentiation, and as a steady source of revenue. Contents:Keywords:Rolls-Royce, Service, Rolls-Royce, Civil Aero engines, Power by the hour, Aerospace industry, After-sales service, Airline industry, Differentiation strategy, Product line extension, Diversification |
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