Life Insurance Marketing in India (A) The Changing Advertising & Promotion Norms |
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Abstract:
It also discusses the changes implemented by LIC in its promotional strategies, and examines the implications of the changes in marketing practices of Indian insurance firms. Issues:» Understand the dynamics of the Indian insurance industry before the entry of private players as well as after liberalization allowing private players. Contents:
Keywords:Three-part, Indian insurance, sector, private players, 2000, distribution strategies, bancassurance, channel, Indian insurance industry, distribution channels, individual agents, detailed accounts. Life Insurance Marketing in India (A) The Changing Advertising & Promotion Norms - Next Page>> |
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