Life Insurance Marketing in India (B) The Changing Distribution Norms |
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Abstract:
The case also discusses the changes being made by LIC to remain competitive, and examines the implications of the industry-wide changes in distribution practices on the insurance business. Issues:» Discuss LIC's stranglehold on the market and the reasons for its total reliance on the agency approach for selling its products. Contents:
Keywords:Three-part, Indian insurance, sector, private players, 2000, distribution strategies, bancassurance, channel, Indian insurance industry, distribution channels, individual agents, detailed accounts. Life Insurance Marketing in India (B) The Changing Distribution Norms - Next Page>> |
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