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GE Case Studies

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Page 37 of 134

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
CRM0002 Corporate Blogging in India: Customer Relationship Management Redefined?
CRM0006IRC Consumer Focus in Retailing: The Apple Inc. Way
CSB0002 China’s ‘Me’ Generation: Implications for Business
CSB0004 Obesity Concerns: Burger King’s Product Revamp
CSB0005 The Changing Consumer Tastes in US Beer Market: Anheuser-Busch Company's Competitive Strategies
CSB0006 Indian Television's Music Reality Shows: Ephemeral Fame Providers or Enduring Career Launchers?
CSB0008 Bono’s “Red Brand”: Targeting “Conscience Consumers”
CSB0010A Fisher Price: Toys Goes Hi-Tech
CSB0011P Frito-Lays: Healthy Food Initiatives
CSB0013A Marketing Fizzy Fruit to kids: Opportunities and Challenges
CSB0014P Pepsi’s Strategy to address Changing Consumer behaviour: Would it Succeed?
CSB0015 Kraft Foods Inc: Redefining Marketing to Kids
CSB0016 L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
CSB0018 Liz Claiborne The US Apparel Retailer’s “Three-M’s” Strategy
CSB0021A Razors Duel: For Women's Sake!
CSB0023 Sunsilkgangofgirls.com : Crafting a Brand Positioning With Reference Groups
CSB0024 India’s Best Marketers: Consumer Psychologists or Marketing Wizards?
CSB0026 Reality Shows in India and Colors Channel's National Bingo Night: Abhishek Bachchan's Aaraam Classes
CSB0029 Online Shopping Behavior: Indian Vs International Consumers
CSB0032IRC Tesco's Online Sales Strategy

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