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GE Case Studies

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Page 32 of 134

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0177 Nokia vs Motorola: Fight for Market Share - Flight of Margins? (B)
COM0182B Japanese Luxury Cars overtake American Cars in the US Market
COM0185K Boeing 747-8 – Airbus A380: The Big Fight
COM0187K Microsoft`s Internet Explorer 7: A Competitive Response to Mozilla`s Firefox?
COM0189K Microsoft`s Zune: Competitive Challenges for Apple’s iPod
COM0192K Europe`s Grocery Market: Traditional Retailers vs Discounters
COM0194P Apple’s Challenges in the MP3 Player Market
COM0196P H&M vs Zara: Competitive Growth Strategies
COM0204P ASDA: Competitive Strategy in UK Retail Market
COM0205P Best Buy: Growth through Segmentation
COM0206P Dunkin’ Donuts’ Competitive Strategies
COM0207P Napster Inc.: Singing a New Tune
COM0209A Convergence of Media – Impact on Viacom’s Entertainment Business
COM0211A Jack in the Box Combating the Breakfast War in US
COM0212 Google vs Baidu.com (B): Google’s Country Experiences
COM0214 Google vs Baidu.com (C) The Battle for China’s Internet Search Market
COM0217A The Coffee War: McDonald’s vs Starbucks
COM0230C Shanghai Volkswagen: Losing First Mover Advantage?
COM0232B Audi's Intended Acceleration
COM0234B European Railways Revamping Model to Combat Low Cost Airlines: Will it Succeed?

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