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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0010 Corporate Co-Branding: Case of Yum! Brands, Inc.
BBP0016 Real Madrid: From A Football Club To A Media Brand
BBP0017 Puma: Reclaiming its Pride
BBP0021 Oscar's Brand Equity: At the Crossroads?
BBP0024 Samsonite: The US Luggage Manufacturer's Branding Strategies
BBP0025 France Telecom's 'Orange': Renaissance of a Brand and Rebranding Strategies
BBP0026 National University of Singapore (NUS) Business School: Christopher Earley's Brand Building Strategies
BBP0032 Hyundai’s Global Branding Strategies
BBP0033 Global Branding Strategies of LG Electronics
BBP0051P The Evolution of Omega’s Advertising Strategy
BBP0053P Visa International: Building a global brand
BBP0066 McDonald’s in Japan: Rebuilding the Brand
BBP0073K Tom Cruise at United Artists: The Potential Prospects and Perils
BBP0084P Adidas: The Reebok Brand Revival
BBP0090 Lenovo’s Brand Building Strategies: Taking Competition to Competitors with “Transactional Model”
BBP0091C Coca-Cola’s Multi-branding Strategy: Is it the Right Move?
BBP0092A Coca-Cola: Targeting Niche Market through Brand Extension
BBP0106 Samsung in India: Brand Building through Customer Service
BBP0111 Bharti Enterprises’ New Conglomerate Brand Identity: The Strategic Positioning Challenges
BECG026 Pepsi in Burma (Myanmar): A Globalization Catastrophe

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