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GE Case Studies

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Page 34 of 134

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COS0012 Emirates: The Ambitions and Challenges
COS0025 Apple's New Operating System, 'Tiger': Leveraging on the Success of iPod?
COS0026 Starbucks’ Music (Mis?)adventure
COS0028 McDonald’s McCafé: The Re-imaging Efforts
COS0031 Aditya Birla Group under Kumar Mangalam Birla:Can he Manage the Mandate?
COS0032 FedEx, the US Express Parcel Carrier: Rationale behind its Strategic (non)Expansion
COS0034 Philips Electronics NV: Weighing the Strategic Options for Semiconductor Division
COS0038 eBay Celebrating Tenth Anniversary: The Challenges Ahead
COS0040B LGEIL in the Indian Handset Market
COS0045P Indian Textile Industry: Implications after MFA phase out
COS0046K Posco - Moving towards raw material
COS0048P Lenovo-IBM- Managing the Transition
COS0050P Foster’s Group – A new product portfolio
COS0051P BharatMatrimony.com: Fixing Indian Marriages Online
COS0053A YouTube versus MySpace - Google's Dilemma
COS0055K WAL-MART`S Exit from Germany
COS0057 Value Creation at Harley Davidson
COS0059K Managing Product Recall: The Dell Way
COS0060P Salesforce.com’s Million Subscriber Dream
COS0061P Hewlett-Packard’s Strategy in Printing Business

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