Business Case Studies, Mergers, Acquisitions and Takeovers Case Study, News Corporation's Acquisition of DirecTV, A Strategic Fit

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Case Title:

News Corporation's Acquisition of DirecTV : A Strategic Fit

Publication Year : 2004

Authors: Phani Kumar P. S, T. Phani Madhav

Industry: Entertainment

Region:USA

Case Code: MAA0015

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Rupert Murdoch's News Corporation Limited acquired DirecTV, America's leading satellite television provider in December 2003. DirecTV, launched in America in 1994 as a provider of Direct Broadcast Service, became the world's largest satellite television provider with profits of $6.5 billion in 2003 and a customer base of about 12.6 million in the United States.

Pedagogical Objectives:

  • To discuss the reasons for News Corporation's acquisition of DirecTV and the strategic fit for News Corp
  • To discuss the factors that led to the popularity of DirecTV and how News Corp stands to benefit from the acquisition
  • To discuss the benefits for DirecTV resulting from the acquisition and how the acquisition is expected to bridge the gap in News Corp's worldwide satellite distribution system.

Keywords : News Corporation;Mergers, Acquisitions, Alliances Case Study; Rupert Murdoch; DirecTV; Cable networks; Satellite distribution system; Vertical integration; National reach; Strategic fit

Contents : 
Directv & The Us Broadcasting Industry
The Acquisition: A Prolonged Battle
The Strategic Fit
Directvunder News Corp: The Road Ahead
How Directv Works
Media Holdings Of News Corporation

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