Industry Case Studies, Transportation Case Study

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Transportation Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
SCM0003 P&G's Logistics Revolution: Co-creating Value
SCJ0021 Kingfisher Airlines– Jet Airways Alliance: Competitors Turned Collaborators
MAA0167 FedEx Kinko’s to FedEx Office: Brand Management and Cultural Integration Challenges
BSM0048 Low-cost Airlines in India: Took off with Pride, Landed in Troubles
MAA0153C M&A’s in Indian Aviation Industry– Strategies for Healthy Competition
HRM0043C Innovative HR Practices at Southwest: Can they be Sustained?
GRS0193B Lufthansa Spreading its Wings in the US through JetBlue
GRS0191A Kingfisher Airlines International Route Expansion Plans: Will it Succeed?
COM0234B European Railways Revamping Model to Combat Low Cost Airlines: Will it Succeed?
BSM0059A JetBlue Founder David Neeleman’s LCC in Brazil: The Conundrum of New Venture Development
BSM0008 Expedia: The Changing Business Model
BBP0093A The Rebranding of An Indian LCC: From ‘Air Deccan’ to Simplifly ‘Deccan’
TRT0060A Crisis Management- The Jet Blue Way
RTS0147B Delta Air Lines: Flying Out of Bankruptcy?
RTS0128 Korean Air: Chairman & CEO, Cho Yong-Ho's Radical Transformation
MAA0142B Will the Merger Between MyTravel and Thomas Cook Payoff?
MAA0121K US Airways Bid for Delta Air Lines: Potential Synergies and Challenges
MAA0093 China Eastern Airlines: Shanghai's Last Samurai?
MAA0092 Air Deccan (C): The Captain vs The Baron
MAA0073A The Takeover of Qantas: A Survival strategy?

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