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Beverages Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
ENT0022C Vijay Mallya, the Indian Business Baron: A ‘Bon Vivant’ Entrepreneur?
CSR0046C Coca-Cola’s Corporate Social Responsibility in India
CSB0014P Pepsi’s Strategy to address Changing Consumer behaviour: Would it Succeed?
BBP0092A Coca-Cola: Targeting Niche Market through Brand Extension
BBP0091C Coca-Cola’s Multi-branding Strategy: Is it the Right Move?
MKS0099B Enviga's Marketing Strategy: Will Coca-Cola Succeed?
MKS0084C Advertising Strategies of Coca-Cola: Can it be Refreshed?
MKS0106K Diageo’s Global Strategy: Differentiated Marketing
MKS0105K Anheuser-Busch Goes Niche: Concentrates on China
MKS0102B Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market
MKS0098B Smirnoff’s Reunion With Bond
MKS0076P The US Beer Industry: Adding Cheer to Beer
MKS0052B Coca-Cola : Bye-Bye to Santa Claus?
INA0070P The Maturity in the Indian Wine Industry
GRS0159A Global Wine and Spirits Giant Pernod Ricard's Growth Strategies
GRS0103A Will Pernod Ricard Say Cheers With Champagne?
GGL0036 Coca-Cola in Japan: From Role Model to Role Reversal
GGL0024 BBH: The Russian Venture of the UK Brewer, Scottish & Newcastle
CSB0005 The Changing Consumer Tastes in US Beer Market: Anheuser-Busch Company's Competitive Strategies
COS0050P Foster’s Group – A new product portfolio



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