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Automobiles Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0251IRC India's Mahindra and Mahindra: Can it Become Global Leader in Tractor Business?
BOS0015IRC Tata Nano: Host to a Global Dream ?
BBP0135IRC Tata Nano: Recreating the Tata Magic
BBP0122IRC Chevrolet Volt – Can it Recharge General Motors?
RTS0125 Bob Nardelli at Chrysler: Can he do a Lee Iacocca?
POS0011 Toyota's 'Scion' (Guerrilla) Brand in US: The Market Positioning Strategies
POS0009 Hyundai's 'Santro' in India: Product Life Cycle Strategies
MM0018 Indian Auto Component Industry
MM0014 Corporate Communication,The Toyota Way
FMB0010 Mahindra & Mahindra (A): Transformation of an Indian Family Business into a globaly Competitive Firm
COT0015 Maruti Udyog Ltd. to Maruti Suzuki Ltd.: Celebrating 25 Years of Corporate Transformation
TRT0079B Unrest at Volkswagen: Who Takes the Decisions?
TRT0071A Troubled Carmaker Chrysler (B): Can Robert Nardelli Resurrect the Company?
TRT0070A Troubled Carmaker Chrysler (A): Can Cerberus be its Holy Grail?
SCJ0020 Strategic Alliances in automobile Industry (C): The Fialt-GM Alliance
SCJ0019 Strategic Alliances in automobile Industry (B): The Fialt-GM Alliance
SCJ0017 Strategic Alliances in the Automobile Industry (A): The Example of Fiat-GM
POS0033P New Fiat 500: Revival of a Heritage Brand
MES0074C Harley-Davidson: Market Entry Strategies in India
MAA0163C The Cerberus Deal – The Beginning of a New Era for Chrysler

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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