Business Case Studies, India Case Study

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0101IRC Tesco's Big Plans To Enter Indian Retail
MES0098IRC Telenor's Entry into Indian Mobile Market: Too Late and Expensive?
MES0095IRC Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India?
MES0094IRC IVRCL, An Indian Construction Behemoth's Forays in to Real Estate Targeting The Niche Brown Collars- Will The Formula Work?"
MES0093IRC Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave?
MES0088 Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
MEBE0037 Indian Automobile Industry: Is it Going to be the ‘Global Small Car Hub’?
MEBE0011 Demand for and Supply of Money: A Case of India
MCS0024IRC Private FM Radio in India: Can it emerge as a Strong Ad Medium?
MCS0023IRC Ogilvy and Mather India – The Creative Advertising Juggernaut Continues to Dominate
MCS0022IRC Celebrity Clutter in Indian Advertising
MCS0021IRC Big TV takes off a Digital TV Teaser Ad: Is it Ethical?
MCS0018 Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies
MCS0017 Vodafone's ZooZoo campaign: Brand Communication Strategies
MBM0025IRC Galloping Oil Prices: Supply-Demand Dynamics
MBM0024IRC Farm Loan Waiver - Remedy or Malady?
MAC0026IRC Indian Growth Paradox
MAC0024IRC FII In India: Is It Making The Economy Vulnerable?
MAA0220IRC United Spirits' Acquisition of South Indian Balaji Distilleries: A Smart Move?
MAA0203IRC ONGC's acquisition of Imperial Energy – Can it be profitable?



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    Richard B Chase is considered the founder of the field of Service Operations Management
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    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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