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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0066 Pringles– Combating the Launch of Lays Stax
MM0067 Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MM0069 Netflix Prize 2009: Neuromarketing Research for Online Shoppers?
MM0070 Gitanjali Group`s Brand Management Strategies
MM0070 Gitanjali Group`s Brand Management Strategies
MM0071 Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
MM0072 The Making of NEXA
MM0072 The Making of NEXA
MM0073 Took Pulse of the Market before Giving One to it
MM0074 Dolce & Gabbana in China: Fury of Slighted Dragon Singes Brand
MM0075 Reliance JIO: Leadership Strategy in the Indian Telecom Sector
MM0076 Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands?
MM0077 Uber: A Rough Road Ahead?
MM0078 Dabur Chyawanprash: Repositioning and Continuous Reinforcement
MM0079 NephroPlus Taps into an Underserved Market to Redefine Dialysis Services
MM0080 Hindustan Unilever Limited`s Channel Design Decisions to Penetrate Inaccessible Markets
MM0081 Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
MM0082 Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges
MM0083 `Google Classroom`: The India Challenge
MM0084 Swiggy`s Starhunt Campaign

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