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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0024 IKEA in Japan: The Market Re-entry Strategies
MM0025 P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons
MM0026 Lifebuoy in India: Product Life Cycle Strategies
MM0027 Brand Bond: The World Is Not Enough
MM0028 indiOne: The Indian ‘Premium’ Hotel for the ‘Bottom of the Pyramid’
MM0029 Dell’s Direct Model: In Need of Change?
MM0030 P&G’s Logistics Revolution: Co-creating Value
MM0031 Wal-Mart’s Foray into Japan: Heading Towards Success or Hara-kiri?
MM0032 Acquire and ascend – e-Bookers way
MM0033 Apple iPhone Price Cut: Is it a Right Strategy?
MM0034 ASDA: Betting on Low Prices?
MM0035 Automobiles: Made in China, Sold in USA?
MM0036 Avon: Direct Selling in China
MM0037 Branding – The Asian Dilemma
MM0038 C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies
MM0039 Coke’s Promotional Themes: Tailored for Times
MM0040 Competition in China’s Luxury Car Market
MM0041 De Beers' Corporate Transformation: The Competitive Pressures
MM0042 De Beers: The Right Hand Ring campaign
MM0043 Dell's Business Model: Is it Time to Reinvent?

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