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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0044 Dubai Duty Free: Promotion and Expansion
MM0045 Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
MM0046 Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough
MM0047 'Global Vision 2010': Toyota's Strategic Initiatives
MM0048 Harry Potter: Global Marketing Strategies
MM0049 Honda in China: Government Regulations and Firm’s Strategy
MM0051 Mahindra & Mahindra (B): An Emerging Global Giant?
MM0053 Mobile Phones: The Advent of a New Advertising Medium
MM0054 Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies
MM0055 Private Labels in Europe: Potential Threats for Brands?
MM0056 Samsung Electronics in 2005
MM0057 Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan
MM0058 The Dilemma of Discounts: GM’s Bid for Market Share
MM0059 The Price War: Netflix vs Blockbuster
MM0060 The U.S Steel Industry and the Tariff Policy of Bush
MM0061 US Bottled Water Industry Faces a New Frontier-Special Interest Group
MM0062 Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MM0064 P&G’s Tremor – Reinventing Marketing by Word of Mouth
MM0065 Samsung vs LG: Similar Goals, Dissimilar Strategies

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