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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0004 Nano, Tata’s ‘People’s Car’: Who is Marketing?
MM0005 Sony Ericsson’s Alliance: The Synergies
MM0006 Toyota’s ‘Scion’(Guerrilla) Brand in US: The Market Positioning Strategies
MM0007 Madura Garments’ New Product Mix and Positioning Strategies: Big Battle for Small Clothes
MM0008 Customer Relationship Management at Harrah’s Entertainment
MM0009 Ford’s Bumpy Market Share: A Marketing Makeover?
MM0010 Hyundai’s “Santro” in India: Product Life Cycle Strategies
MM0011 Apple’s iPod: Product Development and Extension Strategies
MM0012 Organised Retailing in India – Opportunities & Challenges
MM0013 P&G: From Mass to Micromarketing
MM0014 Corporate Communication,The Toyota Way
MM0015 Americanism, Brand America and American Brands
MM0016 Dell vs Lenovo: The Competitive Strategies in China
MM0017 The Advent of the Internet and the Bargaining Power of the Customer
MM0018 Indian Auto Component Industry
MM0019 Semiconductor Industry: Samsung’s ‘BHAG’
MM0020 Indian Hotel Industry (A): The Competitive Dynamics
MM0021 MTV in India: The Positioning Strategies
MM0022 DELL’s Dilemma: Corporates or Consumers?
MM0023 Dell in India Targeting SMB Markets: The Differentiation Strategies

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