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Volkswagen's Acquisition of Skoda Auto: A Central European Success Story
Alan Mulally's Challenges at Ford Motor Company
The Success Story of Wal-Mart in Mexico
Hindalco's Acquisition of Novelis
Yum! Brands Inc. in China
Motorola in Trouble
Prediction Markets: Distilling Collective Wisdom
Innovation at Cirque Du Soleil
Balanced Scorecard Implementation at Philips
Market Leader Strategies: AstraZeneca Defending its Turf
Wikipedia's Growth Story
Las Vegas Sands Corp.: A High-Risk, High-Return Strategy?
JC Penney's People Strategy: Setting the Right Climate for Human Resource Development
Yes Bank: Competitive Strategy of a Late Entrant
JetBlue Airways: Growing Pains?
Starbucks: Back to Basics?
Turbulent Times for United Airlines
Yahoo Auctions in Japan
Globalization Strategy of McDonald`s Corporation
Satyam iWay - Changing Indian Internet Browsing.
The Teleshopping Business in India
100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
Identifying the Factors Affecting Sales
Vanilla Coke in India - A
Vanilla Coke in India - B
Unilever in India - Building and Nurturing Brands
Unilever in India - Building the Ice creams business
Marico - Managing 'Saffola'
Parachute- Managing India's leading coconut oil brand
Detergent Wars in India
Unilever in India - Rural Marketing Initiatives
Cipla - Capturing the Global AIDS Market
Coca-Cola India in 2004 -Marketing Strategy
Amul -Evolution of Marketing Strategy
Tanishq - Building a Jewellery Brand
Titan - Building a Brand
Harley Davidson - Evolution of Marketing Strategy
Gillette - Managing Product Innovation
LVMH - Building Star Brands
CavinKare - The Small 'Big' Company
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