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Carbon Credit Trading: Selling the Right to Pollute
Tata's Nano Home, Shubh Griha: Benefitting Bottom of the Pyramid?
Kamal Quadir’s CellBazaar: Connecting Bangladesh’s Bottom of the Pyramid through Mobile Commerce
BurgerMan's Low-Cost Franchisee Model: Kiosks Lead the Way
DesiCrew Solutions Pvt. Ltd.’s Reverse Migration Model: Going Rural with Socially Relevant BPO
Indian Cricket (B): Financial Feasibility of Indian Premier League (IPL) Franchisee
Indian Cricket (A): Indian Cricket League (ICL) Invading BCCI’s Monopoly?
Corporate Environmental Responsibility: A Case on ITC Limited
Subway in the US: Challenges of Extending Product Mix
Airtel vs. Reliance: Indian Telecom Giants Price War
Commercialisation of the Game of Cricket: Is it a Win-win Situation?
Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye?
India's Janaagraha: Empowering the Urban Citizen
Managing Personality Brands: The Harry Potter Saga
P&G: Reviving Hair Care Brand 'Herbal Essences' Through Rebranding
Rebranding of Indian Public Sector Banks in the Changing Market Dynamics: A Smart Move?
Revival Plans of Italian Sportswear Brand FILA: Can CEO Yoon-Soo Yoon Pull it Off?
Tata Nano: Recreating the Tata Magic
Technogym, the Italian Fitness Brand: Tapping Global Markets
US Sportswear Brand Under Armour's Extension into Sports Footwear: Will it succeed?
AMD's 'Future is Fusion' Rebranding: Scripting a New Chapter?
Apple – The Most Admired Brand
Tesco's Online Sales Strategy
Seven star Burj Al Arab Hotel- Redefining Luxury services
Delighting Customers: US Grocery Retailer Wegman's Way
Consumer Focus in Retailing: The Apple Inc. Way
CBS: Re-entry Strategies in the Music Industry
Coca-Cola: Would its 'Three-Cola' Strategy Work?
Dilip Chhabria's Focus on a Niche Market - Can it Sustain?
Financial Services: Going Women Way
ITC's Packaged Food Business: Towards Market Leadership
KFC: 'Serving with a Difference'
Airtel's Pact with Infosys: Can it Create Ripples in the Indian DTH Market?
Big Cinema Teams Up with DreamWorks: Hollywood Aspirations?
DHL: Chalking Success by Partnering with its Rival UPS?
Dongfeng–Volvo JV in China: Will it Pay Off?
Godrej tie-Up with Future Group for rural retail -A Win-Win Strategy?
HSBC's Insurance JV in China: Sailing Through Charted Waters
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