Tanishq - Building a Jewellery Brand |
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» Marketing Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Contents:
Keywords:Titan Industries, Branded jewellery, Tanishq, Tata Group, Diva, Golden harvest scheme, White gold, Aria, Jewellery, Light weight diamond jewellery, Gold finance, World Gold Council, Diamond jewellery, Every day wear jewellery, Light weight colours collection |
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