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Nike's “Joga Bonito” Marketing Campaign
Dell's Customer Contact Center Operations in India
Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market
Unilever's “Real Beauty” Campaign for Dove
Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy
Sony's Battery Recall Fiasco
Nestlé 's Brand Management Strategies
P&G's Vocalpoint - Using Moms for W.O.M
Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
Reliance JIO: Leadership Strategy in the Indian Telecom Sector
Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
Uber: A Rough Road Ahead?
Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands?
`Google Classroom`: The India Challenge
Took Pulse of the Market before Giving One to it
Subway in the US: Challenges of Extending Product Mix
Financial Services: Going Women Way
Business in India – The LG Way
StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies
Apollo Hospitals: Leading the Way to Healthcare Tourism
Cause Related Marketing in India: Maruti Udyog’s Example
Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move?
P&G in Mexico: Profiting from Product and Marketing Innovations?
Hyundai’s “Santro” in India: Product Life Cycle Strategies
Americanism, Brand America and American Brands
Indian Auto Component Industry
DELL’s Dilemma: Corporates or Consumers?
P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons
Lifebuoy in India: Product Life Cycle Strategies
Dell’s Direct Model: In Need of Change?
P&G’s Logistics Revolution: Co-creating Value
Dell's Business Model: Is it Time to Reinvent?
Mittal's Biggest Gamble: Bid for Arcelor:
Hewlett Packard’s Acquisition of Mercury: Strengthening its Presence in Corporate Applications Software
Why Daimler Sold Chrysler?
Hewlett-Packard: Culture Change through Acquisitions
Oracle’s Takeover of Siebel: Reshaping the CRM Market
Japan's Livedoor Co. Ltd: Growing through Unrelated Acquisitions
Hypobank and Vereinsbank Merger: Troubles Outweigh the Synergies
FedEx : The acquisition of Kinko's
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