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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
INM0020 The Napster Sour Note in Bertelsmann’s Symphony
INM0021 A G Lafley: Innovating P&G’s Innovations
INM0022 Virgin Galactic: Game Plans for Space Tourism
INM0023 Google’s Innovation-Driven Growth
INM0024 Magink Display Technologies Inc.: Israeli Firm’s Billboard Innovations
INM0025 Google Mini: Search Appliance for the Small and Mid-size Businesses
INM0026 Innovation at Pixar: The Key to Sustainable Profitability?
INM0027 Novartis: Globalization of Pharmaceutical Research
INM0028 Podcasting: Revolutionising the Radio
INM0029 Google Print Program: Encouraging ‘Fairuse’ or Copyright ‘Infringement’?
INM0030 High Sales with Low Margins: Notebook PC Makers' New Success Formula?
INM0031 Toshiba's Innovation Strategies
INM0032 EOS Airlines, World's First All-Business Class Carrier: Low-Cost Model in Long-Haul Air Travel?
INM0033 Olympus' 'Creative Destruction': Tsuyoshi Kikukawa Revamping the Innovation Process
INM0034 Corning, US Glass and Ceramics Maker: 150 years of Innovative Experience
INM0035 Steve Jobs: The Disruptive Innovator
INM0036 AMD: The Customer-centric Innovation Strategies
INM0037 Xerox's Palo Alto Research Center: Getting Inventions to the Market
INM0038 Cirque du Soleil: Creating a Blue Ocean by Balancing Creativity and Business
INM0039 China's Baidupedia: An Authoritarian Alternate to Wikipedia?



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    Executive Inerviews

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    Richard B Chase is considered the founder of the field of Service Operations Management
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  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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