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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0032 Acquire and ascend – e-Bookers way
MM0033 Apple iPhone Price Cut: Is it a Right Strategy?
MM0034 ASDA: Betting on Low Prices?
MM0035 Automobiles: Made in China, Sold in USA?
MM0036 Avon: Direct Selling in China
MM0037 Branding – The Asian Dilemma
MM0038 C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies
MM0039 Coke’s Promotional Themes: Tailored for Times
MM0041 De Beers' Corporate Transformation: The Competitive Pressures
MM0042 De Beers: The Right Hand Ring campaign
MM0043 Dell's Business Model: Is it Time to Reinvent?
MM0045 Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
MM0047 'Global Vision 2010': Toyota's Strategic Initiatives
MM0048 Harry Potter: Global Marketing Strategies
MM0055 Private Labels in Europe: Potential Threats for Brands?
MM0057 Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan
MM0058 The Dilemma of Discounts: GM’s Bid for Market Share
MM0059 The Price War: Netflix vs Blockbuster
MM0060 The U.S Steel Industry and the Tariff Policy of Bush
MM0061 US Bottled Water Industry Faces a New Frontier-Special Interest Group

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