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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0062 Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MM0067 Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MM0070 Gitanjali Group`s Brand Management Strategies
MM0071 Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
MM0075 Reliance JIO: Leadership Strategy in the Indian Telecom Sector
MM0077 Uber: A Rough Road Ahead?
MM0078 Dabur Chyawanprash: Repositioning and Continuous Reinforcement
MM0079 NephroPlus Taps into an Underserved Market to Redefine Dialysis Services
MM0080 Hindustan Unilever Limited`s Channel Design Decisions to Penetrate Inaccessible Markets
MM0081 Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
MM0083 `Google Classroom`: The India Challenge
MM0084 Swiggy`s Starhunt Campaign
MM0085 Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
MM0091 Jockey in India – Riding through Opportunities and Challenges in the Indian Innerwear Market
MMA0001 Public Private Partnership in Rajasthans1 Health Sector Outsourcing Diagnostic Services
MMA0002 Cyberabad Polices ISO 9001 2000 Certification Programme (ISO)
MMA0003 Culture Change Management Programme (CCMP) at Cyberabad Police Commissionerate, Government of Andhra Pradesh, INDIA
MMA0004 Bank of Baroda The Re-branding Strategies
MOP0002 Britain’s Housing market – Pound Vs U.S. Dollar Dilemma

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