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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG260 Assessing Consumer Brand Loyalty
MKTG261 Redbox: Competing in the Movie Rental Market
MKTG262 McDonalds in France
MKTG263 Unilever`s `Power Brands` Strategy
MKTG265 100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
MM0002 Titan Industries – Getting the Marketing Mix Right
MM0003 Coca-Cola – Contentious Overseas Business Practices
MM0004 Nano, Tata’s ‘People’s Car’: Who is Marketing?
MM0005 Sony Ericsson’s Alliance: The Synergies
MM0010 Hyundai’s “Santro” in India: Product Life Cycle Strategies
MM0012 Organised Retailing in India – Opportunities & Challenges
MM0015 Americanism, Brand America and American Brands
MM0019 Semiconductor Industry: Samsung’s ‘BHAG’
MM0020 Indian Hotel Industry (A): The Competitive Dynamics
MM0022 DELL’s Dilemma: Corporates or Consumers?
MM0025 P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons
MM0026 Lifebuoy in India: Product Life Cycle Strategies
MM0027 Brand Bond: The World Is Not Enough
MM0029 Dell’s Direct Model: In Need of Change?
MM0031 Wal-Mart’s Foray into Japan: Heading Towards Success or Hara-kiri?

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