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Page 137 of 152

Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
POS0012	Fopp UK Music Retailer (B): The Costs of Over Exposure
POS0015	Capsule Hotels: A Case of Reverse Positioning
POS0017	Turner�Miditech�s Planned Launch of �Real� Channel in India: Will It Succeed?
POS0019	Viacom 18�s Colors channel in India: Colorful Market Entry and Positioning Strategies
POS0025K	Old Spice: P&G's Repositioning Strategy
POS0026A	Samsonite�s Repositioning Strategies
POS0027B	Segmentation of Stores in Best Buy: Is It Really Customer-centric?
POS0028P	Unilever in India - Giving a New life to Lifebuoy
POS0030	Best Buy's 'Customer Centricity' Model: The Segmented Stores
POS0031B	Ritz-Carlton: Moving away from Old-World Opulence to Low-Key Elegance
POS0033P	New Fiat 500: Revival of a Heritage Brand
POS0034B	The Changing Face of MTV
POS0037IRC	India's Janaagraha: Empowering the Urban Citizen
POS0041IRC	Singapore Airlines Redefines Long-haul Travel with All-business Class: Will it Pay-off?
PPP0001	Private Schools in China
PPP0002	Public Private Partnership in Rajasthan's Health Sector: Outsourcing Diagnostic Services
PPP0004A	Telstra: The Telecom Giant in Trouble
PPP0005B	US Water Resource Utility and Management: Should it be Privatized?
PPP0006IRC	Build Operate and Transfer (BOT): Is this Public Private Partnership (PPP) best suited for delivering public goods?
PPP0007IRC	Building India: The role of PPPs in Indian Railways

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