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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG209 Complan Vs Horlicks: Comparative Advertising and the Question of Ethics
MKTG211 Barack Obama's Integrated Marketing Communications Strategy
MKTG212 Catch-22 for Kellogg's?
MKTG213 Marketing Ghajini: Bollywood's Biggest Blockbuster
MKTG214 L'Oréal in China
MKTG215 McDonald's Advertising Strategy - The 'Lost Ring' Campaign
MKTG216 Amylin Pharmaceuticals, Inc.'s Sales Force Strategy
MKTG217 IBM Corporation: Targeting the LGBT Segment
MKTG218 American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment
MKTG219 Hero Honda's Rural Marketing Initiatives in India
MKTG220 Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign
MKTG222 Hershey: Going through a Sweet Recession
MKTG223 Woot.Com - Selling to Geeks
MKTG224 Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
MKTG225 Tata Sky's Marketing Strategies
MKTG226 Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product
MKTG227 Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
MKTG229 Marketing Pristiq: The Advertising Challenge
MKTG230 Maruti Suzuki`s Advertising Strategies
MKTG231 Idea Cellular`s Advertising and Promotion Strategies

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