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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG186 Treading on that Fine Line?: Caselets in Marketing Ethics
MKTG187 Pricing it Right: Three Caselets in Pricing
MKTG188 Nokia Corporation: Reversing the Decline in Brand Value
MKTG190 Perfetti Van Melle: Marketing Mentos in India
MKTG191 Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
MKTG193 The Computer is Personal Again': A Global Integrated Marketing Communications Campaign
MKTG194 Public Relations at Microsoft
MKTG195 Qube: Market Development for Digital Cinema
MKTG196 Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco?
MKTG197 Destination Marketing: Tourism Australia's Controversial Campaign
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG200 Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
MKTG201 Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
MKTG202 UGG Boots: Australian Generic Product to Global Luxury Brand
MKTG203 Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
MKTG205 Google and its TV Ads Program
MKTG206 iRobot's Roomba: Bringing Robots into Homes
MKTG207 Zappos.Com: Focus on Customer Service
MKTG208 Rolls-Royce: A Manufacturer at Your Service

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