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Page 119 of 152

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG066 Customer Service at Singapore Airlines
MKTG068 Krispy Kreme Doughnuts - America's Hottest Brand
MKTG070 Tesco - The Customer Relationship Management Champion
MKTG073 P & G Brand Management System
MKTG074 Baskin Robbins Innovative Marketing
MKTG075 Marketing Research at P & G
MKTG076 Scorpio - Marketing an Automobile Brand
MKTG077 The 'David Beckham' Brand
MKTG078 Absolut Vodka - Creating Advertising History
MKTG079 Harry Potter - A Multi Billion Dollar Business
MKTG080 Lessons in Customer Service From Wal-Mart
MKTG082 New Product Development at the Schwan Food Company - Innovations Through Communication
MKTG084 Calvin Klein's Scandalous Advertising - Morality vs. Money
MKTG086 Tupperware in India
MKTG090 Tommy Hilfiger - The Struggles of an American Fashion Icon
MKTG091 Bumrungrad's Global Services Marketing Strategy
MKTG093 Hindustan Lever's Foray into Network Marketing
MKTG094 Pantaloons Retail (India) Limited - The Indian Retailing Giant
MKTG096 Marketing Strategies of BusinessWorld
MKTG097 Coca-Cola's Belgian Crisis - The Public Relations Fiasco

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