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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG058 Luxor Writing Instruments Private Limited - Marketing Pens in India
MKTG060 All Out' - Marketing a Mosquito Repellant
MKTG061 Legend' - Redefining the Rules of Marketing PCs in China
MKTG062 Lóreal - Building a Global Cosmetic Brand
MKTG066 Customer Service at Singapore Airlines
MKTG068 Krispy Kreme Doughnuts - America's Hottest Brand
MKTG070 Tesco - The Customer Relationship Management Champion
MKTG073 P & G Brand Management System
MKTG074 Baskin Robbins Innovative Marketing
MKTG075 Marketing Research at P & G
MKTG076 Scorpio - Marketing an Automobile Brand
MKTG077 The 'David Beckham' Brand
MKTG078 Absolut Vodka - Creating Advertising History
MKTG079 Harry Potter - A Multi Billion Dollar Business
MKTG080 Lessons in Customer Service From Wal-Mart
MKTG082 New Product Development at the Schwan Food Company - Innovations Through Communication
MKTG084 Calvin Klein's Scandalous Advertising - Morality vs. Money
MKTG086 Tupperware in India
MKTG090 Tommy Hilfiger - The Struggles of an American Fashion Icon
MKTG091 Bumrungrad's Global Services Marketing Strategy

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