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Page 122 of 152

Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
MKTG161	Bose Corp.: Better Sound through Research or Better Sales through Marketing?
MKTG162	Sony's Battery Recall Fiasco
MKTG163	Philips: Making Sense of Simplicity
MKTG164	Harnessing the Power of Online Social Communities for Branding and Market Development
MKTG165	Rovion's InPerson Technology: Changing the Face of Online Advertising
MKTG166	Glac�au: Marketing Vitaminwater
MKTG167	Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
MKTG168	Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
MKTG169	Natureworks: Market Development for Bioplastics
MKTG170	Bud.TV: Logging Troubles
MKTG171	Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle
MKTG172	Pfizer's Torcetrapib Failure: The Risks of New Drug Development
MKTG173	Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management
MKTG175	Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
MKTG176	Merck's New Product Development and Launch Strategy for Januvia
MKTG177	Tata Indica V2 Xeta: Competing in the Indian Small Car Market
MKTG179	Apple iPod's Promotional and Positioning Strategies
MKTG180	Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism
MKTG181	Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Or�al
MKTG182	Crisis Management: Dealing with a Product Crisis

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