Glacéau: Marketing Vitaminwater |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
The case also describes Glacéau's unique distribution strategies. Notwithstanding the success of Vitaminwater, industry experts felt that the product may face stiff competition from the established players in the industry like Coca-Cola and Pepsi, which were launching their own line of 'enhanced water' products owing to there growing popularity. Issues:
» Understand the marketing mix adopted by Glacéau for Vitaminwater Contents:
Keywords:Energy Brands Inc, Glacéau, Enhanced Water Products, Marketing Mix, Packaging, Pricing, Distribution, Positioning, Promotion, US Health and Wellness Industry, Advertising Campaign, Vehicle Marketing Program, Retail Sampling Program, Guerilla Marketing |
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