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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MAR0022 Samsonite: The US Luggage Manufacturer's Branding Strategies
MAR0023 France Telecom's 'Orange': Renaissance of a Brand and Rebranding Strategies
MAR0024 National University of Singapore (NUS) Business School: Christopher Earley's Brand Building Strategies
MAR0025 C&C's 'Bulmers' and 'Magners' Brand: The Irish Drinks Company's Brand Repositioning Strategies
MAR0026 Cadbury Schweppes' Beverage Business: Brand Unification and the Dilemmas
MAR0027 Celebrity Endorsements: Nike's Relaunch of the 'Kobe' Brand
MAR0028 Acer Inc.'s Spin-off, BenQ: Brand Building Strategies
MAR0029 Hyundai’s Global Branding Strategies
MAR0030 Global Branding Strategies of LG Electronics
MAR0031 Ford's Lincoln: The Re-branding Strategies
MAR0032 Managing Reputation: Wal-Mart vs. Starbucks
MAR0033 Tesco, UK’s Largest Group in US: Brand Building Strategies
MAR0034 Wal-Mart's Brand Identity: Lee Scott's Reinvention
MAR0035A Gaming - An Emerging opportunity
MAR0036 Bank of Baroda: The Re-branding Strategies
MAR0037B Adidas in the USA- Bouncing Back
MAR0038B Wendy's Advertising Strategy in 2006 Wheres the Beef.
MAR0039B Stealth Marketing: R.J. Reyonlds Targeting youth
MAR0040B Absolut Sequel? Absolut's new advertising campaign in 2006 in the US
MAR0041B Cafédirect (A) : Brand with a Concience

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