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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0182B Japanese Luxury Cars overtake American Cars in the US Market
COM0183B Motorola’s Competitive Strategy: Will It Work?
COM0184B Toshiba versus Sony: The Next Generation DVD Format War. Who Would Set the Standard?
COM0185K Boeing 747-8 – Airbus A380: The Big Fight
COM0186K Toyota Motors in Emerging Markets (Part A)
COM0187K Microsoft`s Internet Explorer 7: A Competitive Response to Mozilla`s Firefox?
COM0188K Airbus and Boeing: Building Planes in Global Factories
COM0189K Microsoft`s Zune: Competitive Challenges for Apple’s iPod
COM0190K AMD: Challenging INTEL
COM0191K Digital TV War: Korea vs Japan
COM0192K Europe`s Grocery Market: Traditional Retailers vs Discounters
COM0193K Home Depot vs B&Q: The Battle for China’s Home Improvement Market
COM0194P Apple’s Challenges in the MP3 Player Market
COM0195P BBC’s Challenge
COM0196P H&M vs Zara: Competitive Growth Strategies
COM0197P HMV: Competing in the Digital World
COM0200P Southwest vs JetBlue in the Changing Market
COM0201P The Future of Gap Inc
COM0202P Toyota’s Success in the US Auto Industry
COM0203P Yahoo vs Google: The Challenge

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