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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0036 Dell vs. Gateway
COM0037 Coca-Cola: The Battle on Non-carbonated Front
COM0038 JetBlue Airways: Neeleman’s Future Bet
COM0040 Microsoft and the threat of Linux
COM0041 Mozilla: Microsoft IE’s Challenger
COM0042 NTT DoCoMo vs. KDDI: The Price War
COM0043 Ranbaxy Laboratories: The Winning Chemistry
COM0044 Samsung in India: The Growth Strategies
COM0045 Uniqlo Retail Stores in Japan- Turning Challenges into Opportunities
COM0046 FedEx: Revolutionising Global Express Delivery
COM0047 AstraZeneca’s Crestor: Challenges in the US Market
COM0048 BHP Billiton: The Australian Mining Company’s Growth Strategies
COM0049 Carrefour: Competitive Strategies during Challenging Times
COM0050 DHL in USA – The Competitive Strategies
COM0051 Hyundai: Tomorrow's Toyota?
COM0052 EADS in America: The Competitive Strategies
COM0053 Jungle Jim's International Market vs. Wal-Mart: Jungle Jim's Differentiation Strategies
COM0054 Netflix: The US DVD Rental Company's Competitive Strategies
COM0055 Blu-ray vs. HD-DVD: The Format War between Sony and Toshiba
COM0056 Electronic Arts vs. Take-Two Interactive: The Competitive Strategies in the US Videogame Market

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