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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
POS0021 Godrej No.1 at 3rd Position in Indian Soap Market: Trail Blazer in Brand Relaunch
POS0023K Acer’s Positioning in the Indian Laptop Segment
POS0025K Old Spice: P&G's Repositioning Strategy
POS0026A Samsonite’s Repositioning Strategies
POS0027B Segmentation of Stores in Best Buy: Is It Really Customer-centric?
POS0028P Unilever in India - Giving a New life to Lifebuoy
POS0030 Best Buy's 'Customer Centricity' Model: The Segmented Stores
POS0031B Ritz-Carlton: Moving away from Old-World Opulence to Low-Key Elegance
POS0032B Fox Business Network (FBN) – Talking Business to the Common Man?
POS0033P New Fiat 500: Revival of a Heritage Brand
POS0034B The Changing Face of MTV
POS0035 Fairness Products Market in India: Who is the ‘Fairest’?
POS0036 Mahindra & Mahindra’s Xylo: The MPVs Product Positioning Strategies
POS0037IRC India's Janaagraha: Empowering the Urban Citizen
POS0038IRC India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff?
POS0039IRC Indian FMCG Player Dabur: Repositioning its 'Real Activ'
POS0040IRC LENEVO IN INDIA: FACING POSITIONING DILEMMA
POS0041IRC Singapore Airlines Redefines Long-haul Travel with All-business Class: Will it Pay-off?
POS0042 Aam Aadmi Party: Leveraging on Social Media
PPP0001 Private Schools in China

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